Among all the options out there regarding reporting, the top contender is Google Analytics. This tool “provides powerful digital analytics for anyone with a web presence, large or small. It’s one of the most powerful digital analytics solutions available,” according to the tool’s official website and support page.
The site also provides an idea of how Google Analytics can be used and for which purposes. PR and marketing professionals in the digital era can learn, for example, where online visitors come from and what do they do on a site, how a website can convert more visitors into customers, which keywords resonate with prospects and lead to conversions, and which online ad is the most effective.
The tool is advertised as user friendly too; utilized to track a variety of web-based content:
- Multiple websites
Google Analytics will track as many websites as you own! We’ve provided multiple reporting views in your account, so you can view individual reports for specific domains or subdomains.
- Blog, MySpace, or Facebook pages
To use Google Analytics to track your pages on Facebook, MySpace, WordPress or other solutions, we recommend that you search for thirrd-party widgets that simplify the Analytics set up for pre-defined site templates. You may not be able to use Analytics on sites where you cannot edit the page code (such as on MySpace, for example). However, often you will be able to find plugins or widgets that will help you use Analytics in your page.
- Visits from RSS feeds
- Using Analytics with other web analytics solutions
You can run Google Analytics in parallel with any third-party or internal solution you’ve already deployed.
And, something very important, it’s free. Of course, this is under certain conditions, like if your site generates 10 million or fewer hits per month. But, if a site generates more than 10 million hits per month, then they offer increased limits as part of Google Analytics Premium, which is a paid, but more complete resource for any research you may need to convey.
Is Google Analytics now the norm? Are other tools better choices?