Food bloggers Lisa Leake (100 Days of Real Food) and Vani Hari (Food Babe) have the attention of moms everywhere with their petition to convince Kraft to stop using potentially harmful dyes in their classic Macaroni & Cheese.
The iconic childhood snack sold in the United States includes two dyes, yellow no. 5 and 6, which have been linked to dangerous side effects including hyperactivity in children, impaired learning and cancer. These dyes are banned in many countries outside the U.S., including the United Kingdom where Kraft distributes a dye-free version of its products.
According to MSN, Kraft responded to the bloggers’ petition stating:
“The safety and quality of our products is our highest priority and we take consumer concerns very seriously. We carefully follow the laws and regulations in the countries where our products are sold. So in the U.S., we only use colors that are approved and deemed safe for food use by the Food and Drug Administration,” Kraft spokeswoman Lynne Galia said in a statement.
Kraft offers dye-free products and natural alternatives to many of its popular food items to American consumers. However, the bloggers believe the Kraft petition is part of a bigger movement to change the standard of health in the country. The dye-included versions of Kraft products are less expensive than the healthier alternatives, and do not provide a warning for consumers that may be unaware of the health risk.
This brings up a question of legality vs. morality for Kraft. Using additives that are legal but may be dangerous might not be against the law, but does that make it okay? Although there are alternatives offered, should Kraft be responsible to take more action based on the potential risk of its products?