The horse meat scandal that started in Europe during February is not over yet.
Now, along with Nestlé, the largest food company in the world headquartered in Switzerland and other European companies, IKEA has been drawn into the problem.
IKEA, another Swedish company and also the world’s largest furniture retailer, has pulled its famous meatballs out of the European market since being roped into the current horse meat scandal.
The meatballs were pulled from the refrigerators after food inspectors in the Czech Republic found traces of horse DNA in a batch of IKEA’s signature food.
According to an article by the Wall Street Journal, IKEA spokeswoman Ylva Magnusson said the company is conducting its own tests and most of IKEA’s meatballs sold in Europe are produced by a single Swedish supplier, Familjen Dafgård.
“We hope that by taking decisive action, we can show our customers that we take their concerns seriously,” she said. “It’s important that our customers feel safe, and if they have concerns they should contact us.”
However, unlike Nestlé, IKEA’s PR department did not keep things so obscured. They made several announcements and posted a video on the issue.
Do you think this situation was approached in a better way than Nestlé? Do you think customers appreciate this kind of behavior? What else can IKEA do that could help win back the public’s confidence?