Monthly Archives: March 2013

Marriage Equality a ‘Celeb’-rated Success

When Beyoncé shares something you started on her Facebook page with 44 million followers, you know it’s been a successful social media campaign. The Human Rights Campaign reflects a social media strategy to barrage the Internet with red equal signs … Continue reading

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Good Girls Gone Bad

Three tween stars are breaking out of their good girl personas and appearing in much racier roles. Wizards of Waverly Place star Selena Gomez along with Pretty Little Liars‘ Ashley Benson and High School Musical‘s Vanessa Hudgens are changing their … Continue reading

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PR Woes Drain Energy from Power Drink

The FDA will now require energy drinks to be sold as a beverage, not a dietary supplement, after 13 deaths and a letter from 18 doctors and researchers. For more than a decade, drinks like Monster Energy and Five-Hour Energy … Continue reading

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Social Media Buzz Equals Flat Sales at Coca-Cola

In mid March, Coca-Cola reported a statistic that took the social media world by storm. An executive revealed a study at the Advertising Research Foundation’s Re:think 2013 conference showing social media “buzz” had no impact on short-term sales for the company. … Continue reading

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‘Change of Heart’ Fact Or Political Fiction?

It seems as though Ohio’s Republican senator, Rob Portman, has encountered a “change of heart” regarding his negative stance on gay marriage.  News stations and social media are buzzing about Portman’s sudden 180, which he revealed to CNN last week. … Continue reading

Posted in Uncategorized, Volt PR | 1 Comment

‘Oreo Separating Machine’ A Sweet Success

Oreo has positioned itself as an innovator in social media marketing this year.  Who could forget the Oreo’s Super Bowl instant ad? Once again the snack food giant is trending with its “Oreo Separating Machine” video series.  Building from the … Continue reading

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Cruise Revenues Sinking Along With Carnival’s Image

Carnival Cruises. A company once synonymous with fun, laughter, smiles, relaxation and wonderful memories. Now, the general public associates the line with danger and inconvenience, unpredictability and fear. Imagine deciding to take a cruise as the first vacation you’ve had in five years. … Continue reading

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Kickstarter Campaign Could Be Your Next PR Job

Have an idea that you think could be the next big thing but don’t have the money to make it a reality?  Don’t worry, there’s funding out there for you and it’s only one click away through crowd funding! Crowd … Continue reading

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Yellow Dyes Staining Kraft’s Healthy Reputation

Food bloggers Lisa Leake (100 Days of Real Food) and Vani Hari (Food Babe) have the attention of moms everywhere with their petition to convince Kraft to stop using potentially harmful dyes in their classic Macaroni & Cheese. The iconic … Continue reading

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New Sparky: Positive Change or PR Misfire?

On March 1, Arizona State University unveiled a new version of its beloved Sparky. The new mascot, designed through a partnership with Disney, has caused an uproar among ASU students, fans and alumni. The University unveiled both an illustrated Sparky, … Continue reading

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