Can I get an 11-inch turkey sub? Not quite the same ring as the famously fresh Subway Footlong.
For 45 years, Subway has promised fresh food as a healthy alternative to high calorie meals served at alternative fast-food restaurants. Offering two sizes, the six-inch and the famous footlong, Subway has ranked as one of the top fast-food restaurants year after year. The Nations Restaurant News released their “Top 20” list of chains that earned the most profits through 2010, and Subway ranked at Number 2 with $10.6 billion in profits. With trends in the United States shifting to healthier lifestyles, it is no wonder that Subway has flourished, especially in the last decade.
Just a few weeks ago however, Subway’s Footlong sandwich came under fire and had people pulling out their rulers on their beloved sandwiches. An Australian posted a photo on social media of his sandwich with a tape measure showing that the sandwich was just 11 inches long. Plenty of backlash erupted. Several people have even come forward suing this restaurant chain due to their deceptive advertising. Subway has responded to the photo and the lawsuits saying more effort will be taken by the stores to ensure that sandwiches measure up.
For years, the Footlong sandwich served at Subway has been on of the most popular items on the menu. It became even more cherished in 2008 when Subway released the “$5 Footlong” campaign. Depending on the day of the week and the flavor, a footlong could be purchased for $5. This generated huge revenues for Subway and orders for the larger of the two sub sizes.
The question is then, is an inch really a loss when it comes to the size of a sandwich. When Subway has promised in the name of their sandwich that it will be a certain size, it just may. Many other sandwich shops stick to the small, medium and large scale, but Subway offered actual inches to stand apart from the other restaurants. Time will tell whether anything comes of the lawsuits. Beside assurances, time is probably the best indicator to encourage people to put their rulers away.