Daily Archives: November 4, 2012

Companies React to Hurricane Sandy

The aftermath of a major natural disaster, Hurricane Sandy in this case, can potentially exemplify good and bad PR.  There were countless businesses around the world that stepped up and lent a helping hand whether they were personally affected or … Continue reading

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Some Rave Reviews More Fiction Than Fact

Walmart’s credibility was questioned in the past few years when it was learned that the company hired people to post fake-positive commentary on its products and services online. Walmart was caught for doing this and essentially received a slap on … Continue reading

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Publicity Summit Takeaways

I was privileged to attend the 8th Annual Publicity Summit on Sept. 29 in Phoenix. It was organized by the Phoenix chapters of the Public Relations Society of America and Society of Professional Journalists.  The summit rightfully took place at … Continue reading

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Grab some tissues, Google ad tugs at heart strings

Brace yourself, Google’s about to make you cry. Google’s latest commercial for its web browser, Chrome, features Jess, a freshman who is learning to adjust to life on her own in college.  At the beginning of the spot, Google drops subtle … Continue reading

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From Hero to Zero

Lance  Armstrong, one of the most famous American athletes, has failed. His career as a competitive athlete already in shambles from a doping scandal, Armstrong fell farther from grace. He announced he was stepping down as the chairman of Livestrong, … Continue reading

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Preserving History & Good Reputations

Phoenix has been in the national news on the historic preservation front. The Suns planned to knock down and excavate the Madison Hotel and the Hotel St. James in downtown Phoenix and replace them with a VIP parking lot. Many … Continue reading

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KitchenAid: Recipe for Social Media Disaster

KitchenAid is the latest, but likely not the last, in the string of companies learning the downside of social media when a wrong tweet is sent. During the first presidential debate, the appliance seller sent this tweet from their official account: … Continue reading

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Touchdown for Beyonce

I must first make you aware of my bias in what I am about to write: I am a Beyonce fan. Now not to the level where I have ever packed up all that I own to follow her on … Continue reading

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#FirstWorldProblems Attract Donations

Nonprofit organizations and charities don’t have the same PR/marketing budget that private companies and government entities do, so when it comes to raise awareness for fundraising campaigns, their outreach is minimal and simple. Now, thanks to social media, engaging potential … Continue reading

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Livestrong Sans Lance

As an update to an earlier post, the Livestrong brand is moving on without Lance Armstrong as the face of the organization. On Oct, 17, Armstrong tweeted a link to his blog making the announcement. “I have had the great … Continue reading

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