Just a few years ago, MySpace was the most-visited social networking site before the launch of Facebook’s reign. However, it looks like MySpace is trying to make a comeback. In mid September, Myspace aired a video aired featuring a new, redesigned, spiffy-looking version of the old social network.
At first glance, the visually engaging design looks like a combination of Pinterest and Facebook. They’ve started from scratch to rebuild it and it looks appealing; however, so did Google+. I don’t think Google+ attracted the expected “boom” that Google anticipated. People made accounts with Google+, but they don’t seem to be nearly as prevalent as Facebook, Twitter, Instagram or even Pinterest. Sorry Google!
Knowing that, it may be difficult for MySpace to make its way back onto the highly competitive social media scene. The one major aspect that may re-position MySpace on Twitter and Facebook’s playing field is its music feature.
Back in the MySpace days, it was incredibly music integrated. When people visited your page, you could select a song that would be playing there in advance as well as discover different types of music. Justin Timberlake, a major investor in the new MySpace, is heavily featured in the new promotion video on the music side of the spectrum.
MySpace will need to rely heavily on its music to appeal to the general public in differentiating it from Facebook and Twitter. Spotify, a social network integrated with Facebook, is a music-based social network. Spotify allows you to connect with friends from Facebook, share music and listen to albums free of charge (a Pandora with more diversity and options). If MySpace can find a way to stand out among musical social networks such as Pandora or Spotify, it may have a chance to gain popularity with users again. Toward the end of the video, Myspace mentions:
“We’re hard at work building the new MySpace, entirely from scratch. But we’re staying true to our roots in one important way — empowering people to express themselves however they want. So whether you’re a musician, photographer, filmmaker, designer or just a dedicated fan, we’d love for you to be a part of our brand new community.”
Maybe MySpace’s empowerment of expression will help it become a major player in the social network scene, once again. Only time will tell what the new MySpace has to offer and just how “sticky” it will be…