Apple’s Mis-direction a Detour

It’s been a big week for Apple. With the release of the long-awaited iPhone 5 and the launch of the iOS 6, Apple and its PR team have been very busy. After less than a week on the shelf, many stores are reporting that they have sold out of the iPhone 5.

Just before the iPhone 5 hit stores, word of problems with the new OS spread through the media. Apple released its own version of Maps, created to replace Google Maps. Customers soon discovered some glitches in this new app, including a mixing up of farms and airports, mislabeling of locations, the Brooklyn Bridge melts into the ground, the Statue of Liberty does not appear in the 3D version and many religious and political establishments are listed as “hotels.”

The backlash from the product has spawned parody tumblrs and Twitter accounts.

Apple released a statement through their spokeswoman Trudy Miller. Here is the statement in full:

Customers around the world are upgrading to iOS 6 with over 200 new features including Apple Maps, our first map service. We are excited to offer this service with innovative new features like Flyover, turn by turn navigation, and Siri integration. We launched this new map service knowing it is a major initiative and that we are just getting started with it. Maps is a cloud-based solution and the more people use it, the better it will get. We appreciate all of the customer feedback and are working hard to make the customer experience even better.

Competitors have taken jabs at Apple using the hashtag #iLost.

Even with the glitch, the iOS 6 still reported a record-breaking adoption rate. Apple users adopted the iOS 6 122 percent faster than the iOS 5.

How bad is this misstep, really? Did it hurt their credibility and the image they were creating as a technological powerhouse or is this something they can easily brush off? Should competitors use this as an opportunity to strike while the iron is hot?

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1 Response to Apple’s Mis-direction a Detour

  1. tmmaguir says:

    With all the hype over the iPhone 5, one would think issues were nonexistent with the phone or its software. I have the iPhone 4S and am experiencing issues just in the software upgrade. My phone actually seems to be running slower than before! The misstep is definitely bad news for Apple and their PR people. People have waited for a long time for the iPhone 5, expecting that by now it would be flawless. It is definitely a let down for many people that the phone still contains glitches that shouldn’t have been overlooked prior to its release. In my opinion, the Samsung Galaxy will definitely use this time as an opportunity to strike with competition. Many people have given Samsung a try after all of the iPhone 5 reports. I don’t think this misstep ultimately hurt Apple’s credibility—people will continue to buy Apple products and promote Apple. I do think it will lower the hype prior to the release of the next Apple iPhone until all the kinks are worked out.

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