It’s been a big week for Apple. With the release of the long-awaited iPhone 5 and the launch of the iOS 6, Apple and its PR team have been very busy. After less than a week on the shelf, many stores are reporting that they have sold out of the iPhone 5.
Just before the iPhone 5 hit stores, word of problems with the new OS spread through the media. Apple released its own version of Maps, created to replace Google Maps. Customers soon discovered some glitches in this new app, including a mixing up of farms and airports, mislabeling of locations, the Brooklyn Bridge melts into the ground, the Statue of Liberty does not appear in the 3D version and many religious and political establishments are listed as “hotels.”
Apple released a statement through their spokeswoman Trudy Miller. Here is the statement in full:
Customers around the world are upgrading to iOS 6 with over 200 new features including Apple Maps, our first map service. We are excited to offer this service with innovative new features like Flyover, turn by turn navigation, and Siri integration. We launched this new map service knowing it is a major initiative and that we are just getting started with it. Maps is a cloud-based solution and the more people use it, the better it will get. We appreciate all of the customer feedback and are working hard to make the customer experience even better.
Competitors have taken jabs at Apple using the hashtag #iLost.
Even with the glitch, the iOS 6 still reported a record-breaking adoption rate. Apple users adopted the iOS 6 122 percent faster than the iOS 5.
How bad is this misstep, really? Did it hurt their credibility and the image they were creating as a technological powerhouse or is this something they can easily brush off? Should competitors use this as an opportunity to strike while the iron is hot?