Sugarland’s Team Hits Wrong Note

Grammy winner and country music stars, Sugarland, have had much more to worry about than their voices and songwriting lately after responding to a civil lawsuit triggered by a stage collapse in 2011, killing seven at the Indiana State Fair.

Sugarland’s PR team had a crisis plan ready and were working on returning the stars to the spotlight until one slight mishap occurred. The band’s attorney spoke during a court filing and claimed that the people injured or killed in the stage collapse were partly to blame.

While the country music stars’ public relations team already faced a nightmare situation, they have now added cleaning up the attorney’s language to the list and the accompanying negative media.

After the attorney’s comment the Chicago Tribune reported, “Sugarland blames fans for injuries in Indiana fair stage collapse.”

But, can you really blame the attorney? He is only trying to do his job while it may interfere with how the PR professionals would like to handle the situation. How would you handle the crisis? How do you find the balance between legal trouble and angry fans to bring the band back into a positive light?

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