The cruise ship industry has always advertised that it offers fun and unique experiences for families and individuals alike. However, the Costa Concordia disaster in Italy has damaged that reputation of the entire industry. From the captain abandoning his ship to the cruise line’s lack of apology or general concern for the media storm, the reputation of the industry is suffering.
The cruise ship grounding not only caused the death and injuries of more than 50 people, but it is polluting the pristine water. Instead of rushing to remove the ship, it was announced that the capsized boat will not be removed for 10 months. With no sense of urgency, how will cruise liners turn around the negative view of the industry right now?
If I were consulting for any cruise line right now, I would recommend issuing an immediate apology. Then they should make it known that they are working hard on technical advances that will prevent tragedies like this from ever happening again. The only way to put a tragedy in the past is to adjust your future in a way that prevents other devastating situations from happening.