I am an avid fan of AMC’s Mad Men, a show that depicts the glamourous and glossy lives of advertising executives in the 1960s.
That said, when I saw Todd Defren’s post “Advertising Will Be For Losers,” I was a little surprised and confused. Defren explains that the smarter companies and organizations have started to use public relations engagement rather than advertising. Advertising has become a sign of a struggling brand. The most successful brands are using outreach efforts like Yelp, Facebook, Twitter, and Amazon and relying on consumer engagement rather than pushing information through advertising.
Personally, I think there is a careful balance between the three main components of communication: marketing, advertising and public relations. If one component is left out, many times, the campaigns are incomplete. I think advertising is still a powerful method of communication. Brands are not able to rely on the traditional methods, simply because no one is using those methods. Advertisers who refuse to progress are usually associated with those brands who have ineffective advertising.
Defren believes that “Advertising will be left to those with losing products.” Do you believe that advertising is for older brands? Do you think less of brands that advertise?