When Electronic Arts’ new first-person shooter game “Battlefield 3” was first announced, it was mostly panned by critics who saw it as a less-than- stellar version of Infinity Ward’s “Call of Duty” franchise. Critics based their assumption on the history between the two franchises, which has seen the “Call of Duty” franchise dominate “Battlefield” in both sales and reputation. If “Call of Duty” is the king of first-person shooter games, then “Battlefield” would be, at best, considered the jester.
However, EA was determined to change their fate this go-round with the “Battlefield” franchise. Thanks to the game’s amazing graphics, the slogan “is it real or is it Battlefield 3” was attached to all of EA’s TV spots and online ads for the game.
The ad campaign was a huge hit, and pre-orders skyrocketed. Just one week after the release of “Battlefield 3,” Electronic Arts is reporting five million copies sold worldwide for an astounding $300 million. This total blows away Electronic Arts’ sales record for any one game, and gives “Battlefield 3” a major advantage over “Call of Duty: Modern Warfare 3” (which is yet to be released).
The two battling franchises will once again have a showdown for supremacy when “Modern Warfare 3” is released next week. Infinity Ward is currently reporting a record number of pre-orders for their new game, but until sales actually begin on Nov. 8, no tangible figures are available. For the time being, the “Battlefield” franchise still holds an advantage over “Call of Duty,” and they have a great campaign execution to thank for that.