Monthly Archives: November 2011

Six Tips to Improve your Social Media

When searching for a topic this week I came across a post on Shift Communication’s blog, PR-Squared, titled “Social Media Tips For Newbies”. The author used six simple and effective points to demonstrate how to operate successful social sites. Even … Continue reading

Posted in Limitless PR, Uncategorized | Comments Off on Six Tips to Improve your Social Media

Is Advertising for Losers?

I am an avid fan of AMC’s Mad Men, a show that depicts the glamourous and glossy lives of advertising executives in the 1960s. That said, when I saw Todd Defren’s post “Advertising Will Be For Losers,” I was a … Continue reading

Posted in Uncategorized | 6 Comments

Penn State’s Problems, Ashton’s misTweet

We’ve seen it time and again: O.J. Simpson, Michael Vick, Ben Rothlisberger, Tiger Woods and now… Joe Paterno. Scandals are nothing new to sports, but when someone with a golden reputation like Joe Pa is involved, it’s hard for fans … Continue reading

Posted in Bridge 21 | 6 Comments

Tangled Webs, Tarnished Icons

John Feinstein said it best when he observed that “Joe Paterno isn’t a victim in the Penn State scandal; sadly, he is a part of it.” While everyone is talking about it, it’s unlikely many people have actually read the … Continue reading

Posted in Elevation PR, Uncategorized | 5 Comments

Mapping ‘The United States of Awesome’

Throughout my studies at the Cronkite School I have come to realize that we live in a PR world. Every message the public picks up on TV, radio, in books and online has most likely been delicately tailored by public … Continue reading

Posted in SurReaL PR, Uncategorized | 5 Comments

‘Battlefield 3’ Campaign Sets Sales Records

When Electronic Arts’ new first-person shooter game “Battlefield 3” was first announced, it was mostly panned by critics who saw it as a less-than- stellar version of Infinity Ward’s “Call of Duty” franchise. Critics based their assumption on the history … Continue reading

Posted in Limitless PR | 3 Comments

Dr. Pepper’s Marketing Fails Taste Test

When you think of companies making big PR mistakes, what comes to mind? BP’s initial handling of the Gulf of Mexico oil spill? Motrin and their baby-wearing mom ads? Well, most recently it’s been the popular soft drink brand Dr. … Continue reading

Posted in Uncategorized | 4 Comments

Royals Prove They Can Adapt to Change

Kate Middleton is making waves, but this time the gossip is not about her fabulous style choices or her perfect smile — they are about her refusal to eat peanuts and drink champagne during a royal appearance in Copenhagen. According … Continue reading

Posted in Uncategorized | 5 Comments