In attempt to salvage lost revenues from online advertising, The New York Times began its digital subscriptions Monday, March 28, for full access to its website and mobile service content.
According to the Associated Press, the third-largest U.S. newspaper will now charge $15 every month, or $195 annually to read more than 20 articles a month on its website.
The current print subscribers will continue to have free access to all articles on the Web and the home page and all section fronts will remain free to browse at all times.
There are also ways to get around the subscription. Readers coming through search engines such as Google, Yahoo or Bing, will have five free articles per search service per day. So if one does hit its 20 free articles, it can always start with one of the hundreds of search engines out there.
In a letter to its readers, NYT publisher, Arthur Sulzberger Jr., wrote that the launching of the digital subscriptions will, “help ensure that we can continue to provide you with the high-quality journalism and substantive analysis that you have come to expect from The Times.”
It is unclear now how the public will react to The Times’ decision. Many people today, especially in the U.S., feel that access to fair and accurate news should be free.
Arianna Huffington made it clear that she thought that online news should be free, as she made The Times the butt of her April fool’s joke. In her blog post, Huffington joked that Times employees may, “choose to subscribe to see the rest of each word individually, or choose a package to access all words of more than six letters.”
So how do you feel this will all pan out for The Times? Will readers look to other sources of news once they hit the 20-article limit? Will search engines find an increase of news related searches?