Monthly Archives: April 2011

Social Media in Marketing

Today, social media surrounds each and everyone one of us, probably more than we would have expected several years ago.  When it first launched, Facebook was simply a way for Ivy League students to create profile pages.  The following year … Continue reading

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Smartphone Apps: They’re Listening

Last month, there was some buzz surrounding a new iPhone and Android app called Color, a social platform that takes the grunt work out of uploading photos and friending people. The app is a little hard to understand, but the … Continue reading

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The Power of Thumbs Down: Should Facebook Offer ‘Dislike’ Button?

We all know that Facebook has become a place for many brands and public figures to reach out to their “fans” in a new and exciting way. Social media is a great way for brands as big as Oreo or … Continue reading

Posted in ACCT Forward | 2 Comments

Fear the Fork, Not the Change

Arizona State University officials announced last week that they were launching a new effort to re-brand the school. ASU now has all new sports uniforms, new colors, a new slogan (Fear the Fork) and a new logo. It even has its … Continue reading

Posted in Uncategorized | 2 Comments

5 Tips to Get People to Answer Your Survey

Surveys are some of the most important information-gathering tools in a public relations practitioner’s hands. They can help you see potential problems, find out who your audience is, see how you and your client are viewed, as well as provide … Continue reading

Posted in SHIFT_PR | 4 Comments

Graduation — Now a 4-Letter Word

Inspired by Elena Verlee’s blog — PR in Your Pajamas — and the fear of my upcoming college graduation I am dedicating this post to job resources.  Any professional, not just public relations or journalism students, has access to websites … Continue reading

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NY Times Launches Digital Subscriptions

In attempt to salvage lost revenues from online advertising, The New York Times began its digital subscriptions Monday, March 28, for full access to its website and mobile service content. According to the Associated Press, the third-largest U.S. newspaper will … Continue reading

Posted in Limelight PR | Tagged , , , , | 7 Comments

What Goes Into NBA Publicity?

I just came back from a weekend in Houston, Texas where I got to see the Final Four of NCAA College Basketball. The two games were entertaining to watch, each with a star player who stole the hearts of many … Continue reading

Posted in Uncategorized | 2 Comments

Donald Glover Mastering New PR Form

One of the rapidly growing ways of increasing your personal branding is through the use of social media and the Internet. The use of Twitter has grown rapidly among celebrities such as Charlie Sheen, John Mayer and Shaq. An up … Continue reading

Posted in Uncategorized | 1 Comment

Fake News: Good or Bad PR?

Over the years, I’ve learned to take anything I hear on “April Fool’s Day” with a grain of salt. So I wasn’t surprised to scroll through my Facebook newsfeed on April 1, 2011 and see various posts about incoming babies, … Continue reading

Posted in Limelight PR | Tagged , , , | 3 Comments