We have all Googled ourselves before and it’s nothing to be ashamed of. Monitoring your name on Google is actually something you should be doing fairly regularly according to Dan Schawbel, writer and expert of personal branding. I learned about Schawbel through a Fox Business article titled, The “Me 2.0” Guide to Personal Branding. The article goes into depth about the importance of managing your own personal brand and how it is increasingly becoming a must when it comes to getting a job in this online social generation. Schawbel has a blog that goes into great detail about the many ways one can grow and maintain their personal brand, but in this Fox article he offers the basics as to what it takes to stand out in the crowded cyber-sphere.
- Personal branding is a must! Everyone in every profession should monitor and manage their personal brand. Many employers from all types of industries in all types of professions are Googling people and searching for them on Facebook before hiring and if something negative comes up, you can say good bye to that job opportunity.
- Assess your brand’s current status. “‘Most branding work occurs before you jump into the brand-building process,” Schawbel writes. He recommends conducting a “personal and brand discovery” to assess what’s already being said about you, what short- and long-term goals you want your branding effort to achieve, and how you want people to perceive who you are — not in general terms, but in specific words. Knowing where you stand now is the first step in trying to correct or build off of your foundation.
- He recommends buying your personal domain name and that you build and maintain a blog or website. Once you establish this, work on optimizing your websites by using keywords so you appear at the top of Google searches.
- How to maintain your brand? Well, he recommends setting up a Google alerts for everything from your name to key buzzwords. If your name appears anywhere online, Google alerts will send an email showing you what was said. He also recommends using TweetBeep.com to follow the Twitter conversations about you. If you monitor negative comments through these avenues, you can protect your brand from unwanted attention.
Are you monitoring your brand? What does Google generate when you search your name? It’s never too late to start building your personal brand. Start with these easy steps and then do some research and see how you can distinguish yourself from the crowd.