Four days ago, Apple’s CEO Steve Jobs introduced the deafening blow to any iPad 1 owner, the iPad 2. With tears in my eyes, I searched online and noticed while the hardware was a bit slimmer and comes in two colors — black and white — that I still had a very useful piece of technology, even if it was newly outdated.
After the tears dried, I pulled out my “obsolete” tech toy and scanned through the 10 pages of applications I have acquired. I had never realized how many of my apps were dedicated to my social media presence and how important these apps truly are. With these apps, any iPad user can make their social media responsibilities both easy and fun.
- Instapeper Pro. Don’t have time to finish all those NY Times articles you wanted to read? Press “Read Later” and scan at your leisure. Now your Twitter will have an endless feed of articles to share.
- Blogpress. All hail the avid blogger. Most PR practitioners are always on the go, bloggers are the same with finding their next post inspiration. Blogpress works with all of the major blogging platforms including Blogger, Drupal, Live Journal, MovableType, TypePad, and WordPress and lets you post from anywhere.
- Google. This almost seems like a no brainer. The Google app enables the user to access all Google accepts (documents, scholar, maps, etc.) with the tap of a finger.
- Boxcar. Even though there are individual apps for Twitter, Facebook and Foursquare, Boxcar combines all your accounts into one application for quick, easy notifications and updates.
- My6Sens. RSS feed at its best, bringing whatever your interest right to your finger tips without manually subscribing.
Even though there are hundreds of thousands of apps for smart phones, the enlarged screen and ease of iPad has morphed me into a social media advocate in every way possible. With these apps and others like them, I can share what interests me with my followers and friends, and do it with ease.
It is important for public relations practitioners and other business people alike to constantly be in touch with their clients and other audiences. With these apps, no public relations expert is ever out of the loop.
Even though iPad is regarded as more of a luxury toy, many companies and businesses are seeing it as a necessary tool for social media and polished presentations. If you’re fortunate enough to own one of these bad boys, milk it for all it’s worth.