Facebook plans to modify the Like button, adding capabilities that may eventually replace the Share feature.
In 2009, Facebook launched the Share button in response to Tweetmeme’s Tweet. The button’s purpose is to “Share” Web content with your friends. However, Facebook updated the Like button functions to extend past simply letting your friends know you like and support something.
Previously, after selecting “Like,” a link to the story would appear in your newsfeed. More often than not, users would easily skim over this activity unnoticed. Now, the new Like button will post a full story including a thumbnail, blurb and headline. Furthermore, users will now be able to comment on the story link. With the new change, users’ newsfeeds and walls will flourish with more stories, increasing overall traffic on sites.
Facebook spokeswoman Malorie Lucich told Mashable that the company is always testing new updates among users. This updated Like button is just another test.
Will the new Like button create a stronger user experience, or will newsfeeds become too overwhelming? Will people continue to Like as often? Will Share no longer serve a purpose on Facebook?