Daily Archives: February 13, 2011

Industry Taking Advantage of PR Interns?

Recently, The Public Relations Society of America Board of Ethics and Professional Standards released updated guidelines on the ethical use of PR and communications interns. Many students, specifically those at ASU’s Cronkite School, are required to participate in an internship … Continue reading

Posted in Uncategorized | 4 Comments

Big Love

A public relations company may be called upon to promote a specific awareness of a new product or service.  For holidays such as Valentine’s Day, however, the goal is to promote existing products or new variations thereof, (a specific bouquet … Continue reading

Posted in SHIFT_PR | Tagged , | 4 Comments

‘ABC Family’ uses Social Media to Create Buzz

With a killer social media campaign, ABC Family has been able to create a social media whirlwind around its cutting-edge young adult drama, Pretty Little Liars, according to the LA Times. ABC has used the approach of Twitter and Facebook … Continue reading

Posted in ACCT Forward, Uncategorized | 13 Comments

Kenneth Cole Tweet Disaster

As the people of Egypt struggle to find democracy, the whole world watches. Every major news organization airs the protests daily as the world tunes in. Along with broadcast media, social media has also been flooded with response to the … Continue reading

Posted in Uncategorized | 6 Comments