Okay, so I just read a blog post from Valley PR and I thought it was interesting for two reasons: the importance of blogging and a fairly new social media tool.
First off, Valley PR Blog is a site run by a few PR professionals in the Valley and brands itself as “A [dry] heated group blog from Phoenix, Arizona on the Four Corners of Public Relations, marketing, social media and current event.” They blog on various topics and apparently has a good presence in the Valley.
Yammer, comparable to Twitter, is a private, microblogging, site available only within companies or corporations that can choose between either a free or paid account. It allows employees to communicate or voice opinions in a more relaxed, less formal instant environment.Other features include creating communities to share with clients, file upload and sharing, private chats with one or more co-workers and even a mobile app on iPhone. With the free version of Yammer, the user owns the data, so they are responsible for managing content. While the paid version owns the data, the network administrator gets tools to help with any issues that might arise.
Earlier I mentioned that this blog was interesting because of the introduction of a new networking tool for businesses and also because it proved to me how necessary it is for PR professionals to blog. The reason is that the initial To Yam or not to Yam post listed some pros and cons about Yammer stating some inaccurate information. The Oct.1, 2010 blog post was responded to by Yammer’s director of communications at 12:01 p.m. on the same day, according to the time and date stamp on the site. The director of communications identified herself, and clarified the information on the post in a professional and timely manner — very good potential crisis control for the product. The author of the blog, however, has yet to comment on the response, which does not look too good for him — 10 days later.
[Back to the Yammer of the matter] What do you think about Yammer? How do you think this service would help in the PR field? Would you suggest such a tool to potential clients?