You might have seen the pink shoes and football gloves while watching your favorite game this weekend. This Sunday kicked off not only the fourth week of long drives and heavy competition, but it also kicked off the Crucial Catch campaign launched by the National Football League to promote Breast Cancer Awareness Month.
The NFL has partnered with the American Cancer Society to increase awareness of breast cancer and the importance of getting screened, especially for women 40 and older. For the entire campaign information, go to www.nfl.com/pink.
The NFL has done an outstanding job standing up and supporting a cause like breast cancer awareness. Though sometimes viewed as a male dominated viewership (and it is) it is also important for the NFL to be a champion for a cause. A majority of these viewers have females in their lives, whether wives, mothers, daughters, sisters, girlfriends, as well as female fans across the country (like myself) watching football every Sunday.
According to the NFL’s website, “Throughout October, NFL games will feature players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins — all to help raise awareness for this important campaign.”
The League has a variety of components for their Crucial Catch campaign, including getting high schools involved and an auction for pink items worn or signed by the players to generate donations for the American Cancer Society. The NFL wants viewers to be aware that cancer can affect anyone and it is important to get screened.
Arizona’s own Larry Fitzgerald has a personal experience with breast cancer — his mother died of the disease. He is on the forefront of the NFL’s campaign, even donating thousands of dollars of his own money for his catches and touchdowns to the American Cancer Society. See his video here: http://youtu.be/7FCEavz2X04.
This campaign has the potential to reach millions of viewers every week. According to the American Cancer Society, more than 190,000 estimated new cases of breast cancer were diagnosed in 2009. If only a small portion of viewers get screened, many lives could be saved. For more breast cancer facts, go to: http://bit.ly/9X4PTV
Usually pink is seen as a female color. But it is also associated with saving lives through breast cancer awareness. The NFL will continue to highlight the usual league colors with a pink tone and continue their support of breast cancer awareness. These guys on the field make wearing pink look manly.