Daily Archives: September 11, 2010

The Perfect Storm: How Old Spice raised the bar for new media marketing

In 24 hours more people watched this summer’s Old Spice social media campaign than Barack Obama’s presidential victory speech. One can argue that the Wieden + Kennedy campaign took social media advertising to a new level. ¬†Their understanding and execution … Continue reading

Posted in ASCK Communications, Authorship, FMP PR, Infinity Communication Solutions, INTELigent PR, Seva Communications, Spark PR, Voice Communications, Zoo Group | Tagged , , , , , , , , | 12 Comments

Public Relations Is Everything, Everywhere

I know the saying is clich√© but that doesn’t change the fact that it is still just as true as the last time someone else said it…PR is everything and everywhere. People unfamiliar with the industry may not value the … Continue reading

Posted in Uncategorized | 6 Comments