For graduating seniors, this is the crucial time that we should be researching, applying and interviewing for jobs. So I decided it was time to have the “where is this going” conversation at my internship after doing in house PR for the past four or five months in the hospitality industry. My conversation with my boss and the most recent post on the PR Practitioner blog really got me thinking about the kinds of real world experience I had.
I decided a while ago that I wasn’t quite cut out for the agency life and thought that I would be more comfortable and confident in my work if I did in- house PR for a company. My rationale was that if I knew the client, (my employer) inside and out, then my job would be easier than juggling multiple clients, some of whom I may never wrap my head around what exactly they do. It wasn’t until my boss gave me a word of advice that she would prefer that (semi) entry level PR professionals have at least one year of agency that I started to re-think my rationale. She explained to me that she believed agency experience is where you really learn the “nuts and bolts” of the industry.
The PR Practitioner’s most recent post seems to agree with my employer. Having been on both sides of the business, he seems to think that young professionals seem more attractive and can further their careers by having both Corporate/Client and Agency PR experience on your resume. So what do you think? Do you think in order to be successful in the public relations industry you have to have agency and in- house experience, even if you just want to do work on one side?