This weekend marked the 32nd annual Scottsdale Culinary Festival, the nation’s longest running food fest. The event, put on in collaboration with the Great Arizona Picnic (GAP), runs from April 13 through the 18th and attracts more than 40,000 visitors each year.
Saturday I attended– strictly for JMC 417 blogging material of course. Food from restaurants like Stingray Sushi, Geisha A GoGo, Sushi Roku, Kona Grill, Camarones Restaurant & Cantina, Blue Agave Mexican Cantina, Macayo’s, Gelato Spot, and plenty more were present. In addition, alcohol booths were set up in the Beer Garden with a variety of different beers, as well as Bacardi, Absolut and Patron tents.
When I arrived, the first thing I did was check in on Foursquare. Then I thought to myself, hmmm I wonder if there is an interactive Foursquare application set up with a map directing people where to go to experience all the festival has to offer from cooking demonstrations, to bands, to the Singh Farms vegetable patch, to food and drink booths. Offering coupons and discounts on Foursquare like many other organizations do would also be a good idea. GAP does not have this feature on Foursquare, but I wonder if they would ever consider it for next year.
What the festival does have, is a Twitter page and Facebook fan page set up specifically for the event. Tweets range in content from the various events offered, how many people are in attendance and restaurant Hall of Fame winners. What I also noticed; however, was how many tweets were cut off and a link was given to connect to Facebook to find the rest of the sentence. The Facebook status updates and Tweets are virtually the same exact thing on both pages.
What I want to know is, how do you feel about this? If content on both sites are exactly the same, what incentive is given to follow both social media sites rather than just following one?