Presenting is a skill. It is not something that you become great at overnight. It takes preparation and the understanding of what type of audience you are presenting to. As public relations professionals, knowing how to present information is an important skill.
The other day, I was shown a post on Ted about a woman named Temple Grandin. She was diagnosed with autism as a child and travels giving lectures and presentations sharing her insights on the world through autistic lenses.
She is an expert on animal behavior and has helped design humane handling systems for slaughter houses and cattle processing facilities. Her ability to see the world in pictures helps her solve problems that the average person would see a different way. I think it is important to note the way she presents material. In her presentations, she explains how her mind works differently, honing in on details instead of words, to develop the ideas that it does.
She was engaging the audience using humor, while still giving important information as to the issues she works to correct in slaughter houses. Her presentation was fascinating with the use of slides, minimal use of words in the slides and appealing use of pictures to explain her research. These elements along with her talking along with the slides were smooth and it never had awkward elements.
I think it is important when presenting to engage the audience while still simplifying an issue that may have many complicated elements. This presentation allows you to walk away with useful tools to use for any topic.
What elements besides the ones that Grandin uses do you think are important to include in a presentation when trying to explain a complex issue to a large audience? How as PR practitioners can we still be great presenters and disseminate the necessary information?