Serving 46 million customers every day, McDonald’s recently paired up with one of the world’s leading weight loss programs, Weight Watchers. The world’s leading fast-food chain and Weight Watchers will be promoting menu items, such as fish sandwiches and Chicken McNuggets. In return, McDonald’s will promote the Weight Watchers logo on their menu boards.
(Chris Hondros, Getty Images)
Fact: A box of six Chicken McNuggets has 280 calories, but adding a large order of fries leaves the calorie count at 500.
The new team is going to start promoting in New Zealand, since McDonald’s is one of their favorite places to eat.
Weight Watchers is all about balanced diets and portion control, however can you imagine telling a morbidly obese person that they can only have six McDonald’s chicken nuggets. Once I get a taste of those nuggets I am even more hungry that before. It is going to be such a tease to them. Also, what about the fries? So they can have McDonald’s chicken nuggets, but fries aren’t on the Weight Watchers menu? How can anyone have the nuggets without any fries, not to mention the vanilla milk shake?
Don’t get me wrong, I think that this is a great PR move, to combined one of the world’s most trusted weight loss program with the world’s favorite fast food restaurant. I think some people will be excited they could have nuggets and fish sandwiches from McDonald’s, and Weigh Watcher’s will be excited for the publicity as well. However, is this really going to work? Will people want to eat McDonald’s and trust they can lose weight while eating McDonald’s?
Furthermore, I agree with Weight Watchers that is it important to balance your meals and have portion control. I personally think I would be more tempted when at the drive through to order more. Don’t get me wrong I am not fat or anything, which kind of makes this situation worse. If I am not obese and I am saying this, just imagine what people on an actual diet, already tempted are going to think. Self control is important while dieting; I guess that is why I never diet. I love fries, and until it is on the McDonald’s/Weight Watcher deal. No thank you, but I will feel better when I go for lunch and have the McNuggets (because it is on Weigh Watchers) Maybe, people will not eat the McNuggets who are on Weight Watchers, but more people will order them, like myself, because of the fact it is on Weight Watchers. In my opinion, more customers will start to think that the McNuggets and fish must not be that bad for you, lets try some.
I guess we can only watch and see how it does in New Zealand, and hope they bring the clever idea to America.