This week Oscar winner, Sandra Bullock’s, man, Jesse James came out and made a statement about his cheating allegations. No longer staying in the dark about this matter, Jesse James came clean in an interview with People magazine admitting to his “poor judgment.” James doesn’t go into detail about his wrongdoings but admits that he had made some serious mistakes.
From a PR stand point, I thought this was the best thing he could do. So many times we see celebrities and other public figures just try to shy away from dealing with the issue, when in fact this makes the whole situation much worse. Especially given the circumstances that Bullock just won her Oscar for her role in “The Blind Side,” there is already so much positive attention around her, I think it is unfortunate that something like this would come out at a time when she should be celebrating. There is also the issue of his children and how they are being affected in the whole situation which needed to be taken into consideration.
I think if you look at the recent case with Tiger Woods, waiting in the dark for things to blow over rarely will work to your advantage. That is why though the statement I think should have been made in a timelier manner I think that James’ PR person probably told him that this won’t go away and rumors will continue to flow if he doesn’t start talking. Sure opinions will be made as he basically confessed. However, now that it is out and he publicly apologized I think that his honesty can be respected and now the family can cope on their own and no longer will it be a rumor flow in the tabloids. From a PR perspective I think that addressing the problem head on is the most important thing so recovery can take place.
Here is the article to read more on Jesse James’ apology. Click here.