I’m sure most of you have already heard the allegations of Jesse James cheating on Sandra Bullock. These allegations come at an awful time especially since Bullock swept this award season, and many would say she is at the peak of her career. Sadly, it is not the same for her personal life. Well after word broke that James has been cheating on Bullock with a tattoo artist he issued a formal apology to Bullock and his kids on Thursday.
According to a statement James released to PEOPLE ,”The vast majority of the allegations reported are untrue and unfounded. Beyond that, I will not dignify these private matters with any further public comment,” said James,”There is only one person to blame for this whole situation, and that is me. It’s because of my poor judgment that I deserve everything bad that is coming my way.
“This has caused my wife and kids pain and embarrassment beyond comprehension and I am extremely saddened to have brought this on them. I am truly very sorry for the grief I have caused them. I hope one day they can find it in their hearts to forgive me.”
Do you think issuing a public apology to Bullock and his kids was a good pr move? I am up in the air on if I believe this was a smart move for James. I do think that when you need to deal with crisis management the first thing to do is admit your fault and then progress from there, and that is what James did. He admits to causing his wife and kids grief but yet does not admit any wrongdoing stating that most of the allegations are false. So I wonder what exactly is the truth? He obviously did something wrong or else why would he make a public statement?
Although I think it was a smart decision to come out with a statement because a lot of publicity is being caused around these allegations, I question why he would not just tell Bullock and his kids himself? Do you think they are not speaking and going through the media was the only way he felt he could reach them? I just feel that given the embarrassment that these allegations have caused him and his family why would he not want to keep matters in the public eye?