When you have your own personal Twitter, it is fun to follow groups, teams or whatever interests you. You essentially have free roam over what you do on your account. It is probably wise not to follow certain incriminating Twitter accounts that a potential employer could frown upon, since they look into EVERYTHING these days for background checks.
When you’re working for a company or organization that is utilizing Twitter as a marketing tool, you must be incredibly careful in selecting who you follow. I was reading a public relations blog about “Tweeting on behalf of your company/employer” and it discusses some important tips about company representation by way of Twitter.
Many companies are hopping on board with the idea of using Twitter as a public relations or marketing tool. It is an obvious choice for a number of reasons, and now with all those people and organizations using it, there is the opportunity to reach the masses. It has sort of transformed from an informal way of letting your buddies know you’re eating lunch to a formal representation of your image. Tweets and your followings represent the company as a whole now.
In that case, your associations will be noted. It is probably a good idea to follow accounts that you are perhaps partnered with or that your stakeholders take interest in. You don’t want your business to be associated with the wrong people. Just because you like a particular topic and you are moderating the company’s Twitter, doesn’t mean you should follow whichever account remotely interests you. It could not only offend some, but give people the wrong idea about your company.
I know it seems a bit over the top in terms of limitations with something as simple as a Web site, but it has grown so popular that people are indeed judged by their Twitter accounts today. Obviously a Republican-based Twitter account wouldn’t want to be associated with Democratic accounts, for example. It could get them in a lot of hot water if they even followed some organization’s Twitter that was barely tied to Democratic politics, just because it is a part of their image.
While I can’t imagine a person sifting through a company’s extensive list of who they follow, it is just good sense to be careful in that arena. Someone may just do that and not like what they see or get the wrong impression.
Do you think that it is important to closely monitor who you are following if your work for a company? Do you believe companies are judged at all by who they are following on Twitter?