Lately my JMC 473 Business and Future of Journalism class has been making me think immensely about where the industry is headed. We have now come to a time where we can safely say tangible paper newspapers are on the way out while e-readers are on the way in. The ones most heard about are the Amazon Kindle, Apple Ipad, Barnes & Noble Nook and Sony Reader and even Samsung has one in the works. Today’s Journalistic blog called e-readers a “nail in the coffin for printed newspapers.” The blog also referenced The Onion’s parody of what people will do without stacks of recycled newspapers laying around the house. What will parents cover the tables with when kids do artwork? What will people use to make pinatas?
So what does this mean for public relations professionals? For starters, it means we will no longer be pitching to print reporters and will now be seeking out digital staff for online content. But lets not forget that print and online stories are very different in nature. Online stories are generally shorter and include links for active readers that want to get their news from a variety of different places. It’s easier for online readers to lose interest and look elsewhere. The opposite can be said for print. Readers that are holding a newspaper in their hand are usually a captivated audience. If newspapers become extinct will these two styles of writing be blurred? Or will everything be short and to the point? Some types of stories are better pitched to online outlets rather than those of print. In addition, this also means shortening our media lists. With newspapers staffs dwindling, less reporters are available to contact for releases.
What do you think? What are some other changes you think pr pros can expect to face or are currently facing given the current state of the newspaper industry? I’d love to hear your thoughts. This is a topic I would like to be discussing in further depth in my JMC 473 class since I am pursuing a job in the field of pr, not broadcast or print.