As public relation students, we are familiar with the useful nature of various social media platforms as a means to effectively communicate with the public. This, of course, is relevant for any company we choose to work for when we enter in the professional field.
Until then, how can we make social media for us?
Social media is an important tool in the process of “personal branding”, something essential to building an online presence on the Internet.
What comes up when you Google yourself? Have you sent a resume to an employer recently? Most likely, they know.
Now, at least 45 percent of employers use social networking sites to research their candidates.
In a blog post by Dan Schawbel titled, “Personal Marketing Basics: 5 Tips to Get Started” he explains five key elements in gaining a positive online presence as well as efficient ways to do it:
2) Use LinkedIn’s “Company Search” to find out who works at your ideal company on LinkedIn. You could find you have connections you were not aware of before.
3) Claim your Google profile.
Side note: In my personal experience, (hopefully due to the fact that I have a very common name) images and articles very much unrelated to me (porn) come up. Needless to say, I took a particular interest in the subject!
4) Create a Twitter account specifically for your job search. By using a Web site called Twellow you can find (and follow) the big guys in your industry.
5) Join relevant groups and discussions on LinkedIn. After joining groups relevant to your career goals, you can establish yourself as an “active” and passionate contributor. Engaging with others and creating relationships could lead you to a new window of opportunity.
Ok, maybe you have already taken these steps…but how do you figure out if anyone is paying attention in the never-ending online world?
Last week in my JMC425 Online media class, we discussed different ways to measure if social media is helping you create an online presence.
Thanks Dr. Gilpin, I learned that there are five ways to measure is social media is working for you: Valence (the positive/negative buzz), interaction (avg. # of comments), reach, loyalty (subscribers), and visibility.
In the world of social media, has it become impossible to get noticed on a traditional resume? How much does having this online presence set you apart from the other candidates?
Personally, I hate to think all the effort we spend creating and distributing content online had gone completely unnoticed. This way, you can see who’s watching and even get some constructive criticism out of it.
Now, you might want to ask yourself: Is social media working for you?