On the BadPitch blog, I found an interesting post all about following trends. By the way, if you haven’t starting read this blog yet, you should. It’s full of amazing and fun insight. Side note over. Anyways, the author of the post says we’re all looking for one thing: what is going to help us improve in the workplace? Why, follow the trends, of course!
I feel like some of you may be saying, duh Whitney, we’re in PR! It’s true that PR pros have done a much better job of following trends than our trusty journalism pals. However, we can always do better. This starts by identifying trends. Trends happen quickly and demonstrate widespread change. The author isn’t talking about a fad that will come in and out of existence before we even notice it. But, if we happen to miss these important trends, we are out of luck.
According to the author, here’s how we can begin to spot trends:
1. Pay attention to people you believe in. Get in touch and ask questions.
2. Ask really good (and useful) questions. Have total belief in your sources and make them know this.
3. Find visionaries who can teach you new ideas, and try to tell them one thing they weren’t aware of. People who are true visionaries know they can take a new person’s idea to another level. So they are thankful to respond to your call/e-mail. It’s important to learn to recognize the difference between true visionaries and slick BS.
4. Be aware of where life is going. Pay attention to the signs that something — big change — is on the horizon.
5. Great trendspotters are always evolving, learning, and growing. Remember that Italian class you’re always thinking of taking? Right.
6. Don’t just read the Arts section. Be well-rounded. In marketing, and in life, nothing succeeds (even success) like a person who is knowledgeable and, er, interesting. And stuff.
The gist of this is… stay attentive and LISTEN. Don’t be afraid to get in there and ask questions. I also really like what he says about being well-rounded people. If we focus on only what we are good at, we will miss out on lots of important trends.
How do you think PR people can be better at following these trends? Are you at all against this idea because you feel it takes away from individualism? Please support your ideas if so!