Ever imagine how many people apply for the same job as you? You know you go in and tailor your resume to fit the description and put the effort into making your cover letter apply to the position as well. Imagine that you are applying for a PR job and you find out that you are 1 out of 800 people applying for the same position. There can’t be all 800 PR professionals applying for a job like that, so how can you stand out when applying for this position?
In Valley PR Blog, Len Gutman provides the insight in the post, “D-backs get 800 resumes for PR opening.” The Phoenix Business Journal originally posted the information, however, Gutman is trying to get down to the bottom of the fact that did 800 people apply because it was a “special opportunity” or is it the job market?
I guess what makes me nervous is applying for jobs in general. I don’t really think of the people that are applying as well. The competition is stiff in any industry, and those that have a job now are the ones that are blessed in my opinion. I remember hearing last year from people that the job market will turn around for those that are graduating in December of 2009 or in 2010. I don’t believe that these days with so many people applying for jobs or people I know making career changes, like journalists.
I remember working at The Arizona Republic last year and someone I know was scared he was going to be laid off and seemed to consider entering the PR world. He is a journalist. We all know how certain journalism majors see our jobs, since we have discussed that in class. So do they really think they can do PR because they have worked with PR for a news release?
I decided to not only look up Gutman’s blog, but decided to google “journalist entering PR world” since newspapers are disappearing and layoffs were in full affect last year, and possibly still going on, although they have settled down.
What I found was interesting. I found one blog, Catching Flack, by Jon Greer where the sub headline is “smart ways to win the public relations game.” In one blog entry, “Turning Journalists into PR People,” he gives his advice on entering the PR world from starting out as a journalists, since he was once a journalist. He does list some valid points, however his advice for journalists if they make the career switch is to make “the effort to learn about the intricacies of marketing.” Hmm. . .well we’re told that marketing has nothing really to do with PR, and that marketing and PR are two different things, so is he mistaken as well?
I know that most PR majors that I know personally have stuck with PR after they graduate and never switched because they enjoy doing it. I know that is a general statement and that not every PR major does stick with PR, however what I am saying is that we aren’t likely to cross over to the print world.
I can’t bash journalists for wanting to come over to the world of PR when they are laid off, however, it makes competition much more harder knowing that someone may take a chance on a journalist who seems to have some knowledge of PR. I am just worried as a graduating senior that finding a job is going to be 10 times harder because of that factor as well as the economy.
In a section of Mmegi Online, a somewhat daily news site, I found an opinion letter that was discussing this exact topic, a journalist crossing over to PR. Charles Gaborone writes in his article “the New Threat to PR”, “speaking informally to some of these ex-journalists who turned to the world of PR and asking them why they make the switch from being the person asking the questions to the one who has to dodge the questions. The common explanation given for the migration is money.” To be honest, I figured that had to be the number one reason most people decide to work in PR. I had a passion for writing, but quickly learned that PR was where I was going to make money and so I switched emphasis. I know that I do like some aspects of PR, and realize my calling was never print. I know that if I go into PR it’s because I know that I like it and it’s not just a paycheck.
Most of us know that PR is something that we will love for a long time and not get bored or have the risk of being laid off because it’s growing and changing. So I guess the question that I am asking is how does it make you feel that journalists entering the PR world or anyone that aren’t knowledgeable in PR or the sports world, but know social media, like for the Dbacks position? Do you know someone that has made a career change from a journalist to a PR practitioner? If not, how does it make you feel about 800 people applying for one job in the PR world? Does that make you nervous? How do you think you can stand out among them besides the fact that you had an internship or majored in PR?