Daily Archives: November 22, 2009

Tradition vs. Transformation in Universities

Have you ever been sitting in class and wondered, “Why am I taking this class again? How is this class even relevant to my career aspirations?” I know I personally have, and it is beyond frustrating. A large amount of … Continue reading

Posted in Spotlight Public Relations | Tagged , , , | 3 Comments

The Public Relations and Marketing tug of war

As PR students, we are always quick to defend our field to those who throw public relations into the same pile as marketing. Marketing involves the process of selling and promoting a product by via direct (and often one-way) messages … Continue reading

Posted in Four Minus One | Tagged , , , , | 10 Comments

Evolution of the Twitter prompt

I recently met a non-profit organization that three others and I are working with as our client for a PR campaigns class. When asking the members of this organization about their feelings regarding social media and its value in the … Continue reading

Posted in Cielo | Tagged , , , , | 6 Comments

Can we create hype?

This week on Valley PR Blog, blogger Len Gutman addressed the value of hype and if as PR practitioners we create the hype or if we just simply fuel it. Gutman used the blockbuster movie of the weekend, New Moon, … Continue reading

Posted in In Awe Communications, Uncategorized | 5 Comments