Last month, The Future Buzz blogger, Adam Singer, wrote about the future of social networking and the death of print in his blog titled, Mass Media vs. Niche Media. He brought forth conversation about how specific tools, such as Facebook and Twitter, are not what is replacing the previous generation of media, but the internet as a whole is the source for change in the world of public relations. Singer got the ideas for his blog through another blog written by Mitch Joel called, “When Love Comes to Town, A Mass Media Love Story.” Mitch asks readers to imagine a world without Mass Media and only being able to retrieve information through newsfeeds and posts on mediums such as Facebook and Twitter. He challenges readers to answer whether or not this is the best way to get a full perspective on everything.
Both blogs really made me think about how much social networking has changed in the past few years. I began to think about a time before I had my own Myspace, Facbook, Twitter, text messaging updates and many more networking outlets and how I gathered information or communicated thoughts and ideas. As a Public Relations major, I see the need for all social media networks that transfer information from one person/business to another.
With all the buzz about social networking it is hard to believe that there was a time when people relied solely on print to pass ideas and communicate with others. With technology advances and the vast majority of people relying on social media, we tend to forget about the traditional ways of passing information and keeping the public informed. We tend to forget that Mass Media cannot be fully replaced by social media. The two complement each other.
I think it is safe to say that Mass Media and Social Media are different but both play a huge role in the PR world. As Joel states, we need to be informed of things from products and services to events and opportunities. Social Media enables connections to people and places that were not possible with Mass Media alone. Ads you see in a newspaper or information found on a brochure may become useful to you down the road. I still find it easier to have a hard copy as oppose to a copy only online. With these mediums working together, communicating is made easier.
What are your opinions on Mass Media vs. Social Media?