Who isn’t a fan of Will Smith? … and specifically the motion picture “Hancock?” As a public relations student, I feel the necessity to stress the importance of public relations, and how it uses the media as an instrument to portray it’s actual impact.
In the movie, Will Smith plays John Hancock, a superhero in desperate need of an image makeover. He is transformed from a homeless, helpless, alcoholic superhero into a heroic community icon. This “makeover” is contributed to the works of Ray Embrey (played by Jason Beteman), a lovable husband, and dedicated pr specialist. Ray’s life was saved by the drunken superhero one day after work during rush-hour, when a train almost demolished Ray and his beat-up volvo. After Ray’s life is saved, he noticed the superhero was receiving words of hatred from others, rather then congratulating and thanking him. I thought a major theme in this movie was that with great power comes great responsibility.
Ray dedicates his career to corrective pr for Hancock, because he felt the injustice between members of the community and Hancock. Another theme to the film concerns how we all realize our place in the world; like Ray saw his talent and skills needed for Hancock. The film weaves big, aesthetic ideas into action-packed, fast-paced flick. Ray suggests Hancock go to jail for all of his civil suits, also known as a corrective pr initiative. In jail, Hancock cleans his tarnished image and agrees to wear a superhero outfit, to symbolize his proactive efforts, and promote his superhero-hood. Hancock also learns to be more polite and well-mannered, discarding his fowl language.
So far, Ray’s pr plan has worked so far. Hancock remains in jail as crime will rise, the community will realize Hancock’s importance, and grew needy for the safety and security he was initially providing them. Just as predicted, Hancock was called to be released by L.A. Police Chief due to a hostage holdup at a local bank. With Hancocks new look and attitude, (known as corrective reputation management) he saves the hostages from the bad bank robbers and signifies a PR firms makeover dream. Hancock is back in damned and people are embracing him.
What would you suggest the main message of the film is, in relation to the portrayal of public relations as a career. Personally, the films message is far reaching: large or small, rich or poor, strong or weak, public relations is needed to either, open our eyes to the possibilities and believe, in both ourselves and in one another.