I noticed about a year ago that there were an increasing number of businesses appearing on Facebook. Not as advertisements but as users. I certainly never thought the trend of companies starting a Facebook would become so popular, but it did. Today, there are thousands of businesses sharing pictures, blog posts and business updates with Facebook users. Personally, I have several of my favorite restaurants and stores as friends on Facebook. Not only do I have all my friends and family in one place but now I have my favorite places to eat and shop. When I sign on to Facebook I get updates about my favorite people and about sales. In today’s busy world everything seems to be about convenience; so what is more convenient then having everyone and everything you like in one place?
In the blog, The Steve Rubel Lifestream, Steve Rubel discusses the possibility of a company using Facebook as their main web page in the post The Next Great Media Company Won’t Have a Web Site. Rubel suggests that someday, the next great media company might not have a web site at all, only a Facebook page. Rather than spending time and money on creating a complex web site that compelling enough to attract consumers, why don’t companies use Facebook as their main hub?
Facebook is easy to use and could create a community for consumers. Facebook could offer an informational web page as well as a place for consumers to interact with each other. Lets not forget about the convenience of having everything in one place. Getting news feeds through Facebook saves a lot of time, but couldn’t making Facebook the only way to get information and communicate with a company be risky?
How long will Facebook be around? Is every person in a company’s target audience on Facebook or ever going to be on Facebook? Trends are constantly changing and social media is still evolving. There is no guarantee Facebook will be as big as it is now in 10 years. Even if Facebook is around in 10 years, that doesn’t mean every person will have a Facebook account. Using Facebook limits the number of people a company can reach to Facebook users only.
Regardless of the status of the evolving social media world having a web page that everyone will be able to access is in the best interest of every company. I’m still an advocate for companies utilizing Facebook and other social media, but I don’t think abandoning a web page is in the future for any companies. Facebook is simple to use but limits the information a company can share and stifles the creativity of a company to the generic Facebook layout. Web pages allow for much more creativity and originality.