Don’t ask me how, but I stumbled upon a “pr dilemma” Smarties candy faced in March. Smarties are the little sugary disks that come in all different colors, and they’re pretty yummy. There had been word that kids are crunching up the little candies and “sucking them in their mouths which turns them into smoke, yeah a little confectionery Puff the Magic Dragon action going on for fifth graders.”
Apparently a couple YouTube videos had circulated, as well as a Fox News piece. Parents were claiming that this little act with the Smarties had them wondering what the kids will be smoking next. They think it’s a logical progression into more serious drugs. I think it’s really far fetched.
The “dilemma” then was that Smarties hadn’t confronted the issue on their home website. They made a few comments on Fox News, but they made no other attempts to address the issue. Should they have tried to reach out to parents first hand instead of through other networks? Let them know they’re aware of the issue and don’t support it? Should they even have done anything at all? Is it something that just passes with time?
I think Smarties would have been wise to at least let people know they were aware of what was going on and they didn’t support it. Whether they agreed with the idea that it would lead to other smoking habits or not, it would be wise to acknowledge the idea, especially on the sites that were promoting the act.