Agencies should be like our mates… attractive

Falling in love with the right mate is something most people dream of.   There are many to choose from and competition is fierce.   They have to be strong, dependable and most importantly, attractive.  Right?   With the Law of Attraction,  this same theory applies in clients choosing their PR agencies.   George Rosenberg writes an article on that digs deeper into this theory.

He writes that if you think of abundance and prosperity, you will attract abundance and prosperity.  Conversely, if you focus on the negative, that is what you shall get.  Now when you think of someone in your life you find attractive,  he or she  are the ones who drive us towards them.  They give off a magnetic energy and a feeling of euphoria without striving.  Rosenberg writes that there is such a thing as an “attractive” agency.  An agency that attracts their ideal clients and their ideal reputation is an agency that succeeds without striving, even in tough times.

This is what he believes to be an attractive agency:

  • Over-responds to every problem and turns every event into an opportunity
  • Under-promises and over delivers – always
  • Masters its craft, innovates for sheer joy, invents new ways to work
  • Derives its strength from who it is rather than what it does
  • Is unconditionally constructive and sees perfection not problems in staff and client

I think Rosenberg forgot to mention confidence because  PR agencies should be a reflection of yourself.  When you consider opposites attracting,  it makes sense.  Most clients who need help  have traits opposite that of an agency, like being unorganized or not innovative.  At the same time, similarities bring people closer together too.  Maybe Rosenberg’s theory is just a lame excuse to write a blog.

What do you think?

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9 Responses to Agencies should be like our mates… attractive

  1. jsaxarra says:

    Haha, this is a great post. All these points seem fairly obvious from a “you are what you eat” standpoint. However, they’re not always obvious to everyone.

    I think a lot PR agencies shoot for the biggest cash cows without really attempting to develop a personal relationship with [some of] their clients. This, a lot of times, is why PR can be look down upon. If you don’t build your rep from the ground up and take a personal approach, people may think that you’re in it solely for the money and you don’t care how you get it.

    On the other hand, many agencies have extremely talented people working for them and still never get what they deserve. A lot of it comes from chance and luck. Just like attracting a potential mate, you’re bound to miss out on the chances you don’t take.

  2. viancavv says:

    haha…very cute. Developing personal relationships with clients can be beneficial in so many ways. I’ve always believed no matter what field you’re in, the best customer service stems from developing sincere relationships with your customer/client. It’s important to develop trust and credibility because it makes the work process much easier. The client no longer feels like you’re just doing them a service, but youre sincerely invested and concerned for their best interest. Building relationships with your clients definitely builds your reputation as well. As a PR professional, you have to establish yourself as marriage material…not a one night stand 🙂

  3. gbohulan says:

    I agree with both of you.

    Josh, I agree that a lot of times agencies have amazing people working for them, and they never get credit for it. The big boss gets to keep the trophy in his or her office even if they had no hand in the campaign. PR practitioners just starting out have to realize they have to build their portfolio and job experience. The more successes, the more jobs you’ll get.

    Vianca, I LOVE your one night stand idea! It’s perfect because we do have to build relationships with our clients. It’s not a momentary feeling of pleasure, but a lasting meaningful relationship.

  4. mlmyers says:

    Haha very clever! I think that it is semi-oblivious that you should try and find a PR agency that is right for your company, but even a perfect fit does not mean a great relationship. As I’m sure most of us know it takes work from both sides to create a relationship. That being said that just because you take the effort to find an attractive agency, you would also have to be willing to put in the effort to build that relationship. Just being a good match is not enough. I think that is where the problem comes in with PR agencies and the clients. Either one side or both may have intentions of generating a relationship there may just not be enough time. So I don’t think this was a lame excuse to write a blog, just to maybe refresh a message that can be easily lost in the daily hustle and bustle.

  5. gbohulan says:

    I agree. All relationships to take effort. Good looks and attractive qualities are not enough to make a lasting relationship. 🙂

  6. elwhite2 says:

    Gerald- Great post! So true. I think you need to find the right fit for an agency. You will be attracted to people that are similar to you and match your image. However, I do believe there is such thing as an “attractive agency” where maybe the client is different from the agency, but wants to take on the image of the agency. So maybe you are a client in search of a new identity… It could work that way too.

  7. cafuller says:

    Great post. So, does this all mean that a we can gauge a PR pro’s capabilities by looking at his/her relationship history??? Ha-ha, I sure hope not! It’s true, the effort the client puts forth is important. After all, how successful can a firm’s campaign be if the client refuses to do anything? Also, consider first impressions. There are certain traits we individually look for and are attracted to. You probably wouldn’t take a second look, romantically speaking, at someone who you don’t really find attractive at all. A firm’s website is that first look and first impression. It’s really funny to think about and compare the elements of a romantic relationship to the relationship between PR firms and clients.

  8. mgjersvi says:

    I agree with Rosenberg’s general premise. The only criterion I have an issue with is under-promising. I think it takes a lot of talent to accurately assess whet you are capable of. It takes a certain amount of humility as well as a lot of experience in various situations. Granted, assessing your abilities for yourself and reporting what you can do to a client may be completely different things. I guess that’s what Rosenberg is saying. Know exactly what you are capable of and promise a little bit less. Then you’ll always be the agency that over-delivered. I still think it’s risky.

  9. gbohulan says:

    Attraction is a short term currency in the grand scheme of things.

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