Everyone always says “there is no such thing as bad press?” At times I am sure people disagree with this, especially when they are on the negative side of things, but what happens when you set yourself up for this?
Okay, I know we are not teenagers, freaking out over the Jonas Brothers, but my job requires me to care who the Jonas Brothers are and what they are up to. They just released a movie Jonas Brothers 3D Concert Experience personally I had no interest whatsoever in seeing this, which I think is a good thing, because that means they target the right audience.
I did notice a few things that they have done wrong. The week prior to the release date The Jonas Brothers did tons of PR for the movie including a press conference shown on MTV throughout the week. For one, they were sitting in front of their private jet, bragging about their private jet and two WE ARE IN A RECESSION! Are you kidding me!?! It kills me because we are so down in the dumps right now that celebrities, especially those who barely have a drivers license, should really be mindful of others who aren’t as fortunate as them.
Another brilliant idea that the Jo Bros came up with: lets con our fans into coming! In hopes to get people to the theatre they planned “surprise visits” in theatres because if you were 14 wouldn’t you want to go JUST IN CASE they popped by the theatre you went to. I feel like there were too many angles the these guys were trying to cut and in the end it didn’t pay off.
The movie made $12.5 million in it’s 2 week run in theatres. I’m sure it was a terrible movie, but to get back to “there is no such thing as bad press,” people around the nation are making fun of these guys. Radio stations, news stations, internet sites and more are slamming the movie. I would think that the first week of terrible reviews would hinder the possible number of people who would attend the movie, which I would consider to be bad press.