Recently at my internship , I was asked to create a twitter account for the company and begin following as many people that fit our “target audience,” hoping in return they would follow us back. In case you were interested, in just roughly 2 hours of following, we had over 200 followers in return. This helps to better understand how many people are tweeting all day.
We all can see how quickly social media marketing is increasing and how these wonderful tools are bringing us closer together. Whether it be, twitter, youtube, facebook, blogs, digg or any other tool- there’s some social element out there for everyone that helps us connect with both familiar and unfamiliar faces.
However, it took awhile….
Although millions of users were rapidly flocking to social media sites, most marketers stayed away. Marketers either didn’t know how to communicate effectively without overwhelming them with their product, or they were nervous about associating their brands with questionable content.
In a recent blog post by Steve Rubel from Micro Persuasion, he stated, “things are changing.” Steve believes companies are beginning to learn how to leverage social media and successfully tap into the rising tide of social media consumers. Word of mouth marketing is allowing small companies to succeed because they can actually accommodate us and our special needs we demand for every penny we spend.
So what does this mean? It means marketers are moving to social media.
In a recent study conducted by the Aberdeen Group sponsored by Visible Technologies, the following was recorded……
Aberdeen found that 63% of the companies in their survey (defined as best-in-class) planned to increase their social media marketing budgets this year.
I’m sure the trend will continue to increase as more and more people become introduced and familiar with these social media sites. People will continue to trust the people they know rather than the ad’s they see on TV’s, websites or hear on the radio. Since today’s consumers are getting smarter and more demanding, companies both small and big must also adapt to this change.