During spring break I had a conversation with someone about the different types of social media and how they were changing the way people communicate with one another. This person explained to me that they did not fully understand the point of all the different applications available and that they did not know where to even start because there were so many to choose from.
Although I am not a self-professed social media guru, I have tried a variety of them and have a basic understanding of them, but this got me thinking about it. Are there so many different types of social media applications that the market is being overrun? Are we going to end up facing a quantity vs. quality problem?
On his blog, “The Glass House”, Frank Shaw, President of Waggener Edstrom Worldwide, addresses this problem of being “overrun by ‘new’ communications”. There are so many new social media applications currently being utilized by companies and organizations, but many turn to the most current application and forget the “old” effective ways of communicating. Can it be argued that Twitter can convey the same message as an email? It is almost as if people are replacing the informative e-mail with a 140 character tweet.
I believe the solution to integrating social media into an effective public relations campaign to find a balance between the old and the new. A tweet may be a great way to get an idea out there, but sending an email should be used to send more in-depth information. Also, stretching information across multiple facets of social media could make the message less effective. Using the application or applications that best fit the information would be much more effective.
With countless social media applications in use today on the internet, do you think it is effective to be a part of all of the applications? Or just particular ones that meet your specific client’s needs? Is it possible to be too involved in social media?