I found this article, called Twitteriocy, relevant since we just talked about Motrin neglecting the power of Twitter (and all other types of social media) earlier this week. Written by Jeremy Pepper, he expresses his frustration with the fact that so many corporations are what he likes to call “Twitter idiots” and they need some serious Twitter 101. I think he brings up some valid points that I would like to share with all you. Most of these seem pretty obvious, however a lot of things often seem obvious yet people just do not get them (i.e. Motrin).
There are two main points that Jeremy stresses in this article. The first being that Twitter is not for everyone. You must first ask yourself, what are we trying to accomplish with Twitter? However, he also points out that just because you choose not to be actively engaged in Twitter, you must still monitor the site.
The second point he stresses is that if you do decide to move forward with a Twitter account, one must be active, engaging, personable and responsive. If you are a corporation who creates a Twitter account and do not use it to its full potential then you are wasting your time and everyone else’s. One must not only make posts, status updates, etc. but they must be engaging for their followers. If you are not engaging your followers then there is no motivation for them to become active with the organization. He points out that a Twitter account should be personable. Not just another screen name. He encourages organizations to include names, pictures and bios. He emphasizes that social media is supposed to encourage conversations over the web, but how can one conversate with someone with no name or personality.
Really, I think his rules are the basics of PR. Connect to your stakeholders, have the ability to tell a story, be responsive and communicate effectively.
Just curious, how often does everyone interact with Twitter?