Crisis Communication

I found this blog about crisis communication and thought it was fitting since this is what we have been learning in class. The three rules they discuss in the blog are important ones to follow. This post links to a column by Jack Welch that goes into more detail regarding crisis communication. It is pointed out that it is most important to tell the truth. I can not agree more. Fudging facts can only lead to bad things. Also, giving the same message to everyone is another must. Changing things up for different audiences can lead to distrust. Lastly, technology is on our side. We can use this to get our messages out. Through the web, we can directly reach our stakeholders.

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7 Responses to Crisis Communication

  1. brittz87 says:

    This blog was straight to the point and made perfect sense. It is obvious that crisis communication happens all around us almost daily. When caught in this type of situation it is vital to be forthcoming with truthful information. One of the quickest ways to make a bad situation worst it to compound lies on top of it. Being consistent with the information you are providing the public with is also a key thing that can prevent or lessen the current crisis. Lastly, technology is one of our biggest resources in the PR industry. We should use it, but responsibly of course, by remembering the first two rules to handing a crisis.

  2. ccharvey says:

    I agree with Brittz, consistency is key. Not only can lies hurt a company but so can telling information that you think is true at that time but may turn out to be false later. Different forms of media might only publish early information instead of the most recent accurate information. People want to hear facts, not half-truths or outright lies.

    Crisis management is something that we should all research and try to understand. We never know who we will end up working for or what situations we might find ourselves in.

  3. dfishfel says:

    I also agree with the above responses. There is nothing more important than telling the truth, especially during a crisis situation. Also, once again, you must be sure that everyone that is involved in talking publicly about the crisis needs to be on the same page of all the facts that are known. It would not be good if one person says one thing and another person involved says something different. Even if you are unsure of information about a particular crisis, it is better to say that you are unsure and therefore don’t want to comment, rather then trying to sound like you know everything and say something that is only half true. Honestly is the best policy!

  4. trentonhorne says:

    Telling the truth is extremely important, but have you noticed how a lot of organizations tell a mild version of the truth? Or tell the truth, but downplay the situation to cover their butts? I think this approach just makes the crisis even bigger or creates a whole different crisis. Especially with the internet, the truth is more likely to surface

  5. marialinda17 says:

    I agree with the above statement. There seems to be a lot of “half truths” floating around and I think it’s important to be absolutely truthful. With the way information is spreading through the internet nowadays, it’s easier for people to tell if you’re not being completely honest. No one wants to worsen a crisis based on dishonesty.

  6. wackyzachy47 says:

    Definitely, I feel like sometimes the truth is relative and while what the company is saying is truthful, they are neglecting to tell the WHOLE truth. I also concur that with the internet and the age of cellular technology it has never been easier to reach out and touch your stakeholders and the general public.

  7. mekelly1 says:

    I definitely agree with the 3 rules given in the blog, and during crisis communication they are the most important to follow. Especially telling the truth. If there is a crisis and you withhold information, people are going to find out and then your company will be dealing with a whole new set of problems. I also feel that reaching out over the internet is an important step, and one that wouldn’t have been around in the past. So keeping up with technology for instances such as a crisis is important because it will give stakeholders a chance to get information fast.

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