With most of us being on the verge of graduating and entering into the ‘real world’, I found a particular post to be quite interesting. This post caught my eye because it mentioned the idea of personal brands. While we always talk about building the corporate brand image, the idea of personal brands really never gets addressed. Thus, I found it a novel idea that needed further probing.
Some interesting points that I found in the blog was the comparison ofas personal brands. He talks about the fact that when movie producers select specific actors for a film, they are in essence buying a , one that will hopefully help to launch the film’s success by utilizing the social network that the actor has. The actor inevitably brings along their own followers and media that will gain attention for the film even if the audience has no interest in the film itself. This allows for the actors with large and success personal brands to be most sought after.
This I think can directly be related to pr professionals. As we are on the brink of looking for a job in the public relations industry, an important thing that you should have is a personal brand that gives you the edge over your competitors. Bringing your own social network and publicity to a company can swiftly launch your career in the public relations industry.