Mark Rose, of PRBlogNews.com, recently posted about the use of video in the PR profession. He discusses the slow process of changing the tedious tasks PR practitioners do every day into “web-based digital assets.” According to Rose, the process of creating and implementing pitches and news releases is a thing of the past. Digitally enhancing these everyday tasks (for PR professionals, that is) makes them readily available to both clients and the public.
Even those not involved in PR are using video as a new outlet. Rose counts the Wall Street Journal as a video-friendly web site. Presidential debates, interviews and other news stories can be seen on web sites like the Wall Street Journal and other news sites. Videos greatly enhance a news story, as a video can often humanize words.
Rose also states that Business Wire, a global communications company, has partnered with Digital Citizen Media, a digital media production company. This partnership that will establish, manage, track and promote digital media in PR. This business venture will help Business Wire members utilize Digital Citizen Media to better meet the needs of the corporations.
Video can be extremely helpful in visualizing stories and presentations, what do you think about incorporating this method into regular PR tasks such as news releases and pitches? Does it help or inhibit the profession? Does it dehumanize practitioners?