We have all been talking about social media. Twitter, digg, etc. Its not going away. Nor should it. As budding PR professionals, we need to adapt to the changing environment. Brian Solis does a fine job of putting it in perspective. Things are changing. Constantly. And more people are finally realizing it. In his blog he reported how blogging is finally being recognized and becoming mainstream, based off a report by Technorati.
This is a long blog that deserves a full read. The “conversation prism” will be recognizable to a lot of people and his attached post is informative as well.
Brian makes a point to say “Social media is about people and not the tools.” He also writes about how our generation is growing up in these networking savvy era. But I find that a lot of people in my various classes still find the foundations of social networking, aside from Myspace and Facebook, to be challenging. How have you adapted and come to understand new mediums like blogs and social networks?