I came across this post from 2006, What I learned about PR from McDonalds, written by Kami Huyse from the blog, Communications Overtone. Huyse recounts her teenage years of working at the fast food restaurant and what those years taught her about PR. The post came about because a senior director at McDonalds asked bloggers about tips on doing a corporate blog. (Huyse’s tips are listed in this post, McDonalds’ blogger learns fast.)
Huyse listed three lessons from her first job. They are: know your audience, the power of having and working a plan, and how to shift gears in a crisis. She gives examples from her McDonalds’ days.
I found these basic ideas useful because they are what a lot of us have been thinking about as we come up with plans for our clients. These ideas are also timely. The media is filled with reports of carefully designed presidential campaigns and bad press about Wall Street. Huyse’s three lessons can be applied no matter where one is in his or her career.
So what have you learned about successful PR from an unlikely source? How do you think these lessons should be incorporated into PR classrooms? Do you think they are used well in PR professional settings?