In the PR Conversations blog, Catherine Arrows’ post “Time To Bend Gender Attitudes for Social and Professional” change, she discusses the role of women in the PR industry. She explains that in a few recent events she has attended “feminization of the public relations profession” has been a main issue of discussion. One discussion brought up at an event was about trying to get more “men” in the PR profession in order to be seen as a more credible industry. At another event, the discussion was about that if the number of women in the PR industry were to increase, it would undermine the industry. And lastly, at another event, it was stated that “women don’t do technical” so as the use of online tools progressed, the number one women in the industry would decrease. Not only are these thoughts of women being discussed, but also different names such has “PR Bunnies”, “PR Poppets”, and “Fluffy Bunnies” are being used when talking about a woman in the PR industry. Catherine also states that even today, there is still a pay gap between men and women in the PR industry.
So, why do we allow this? What can we do to change the way women are seen in the PR industry? With all of the tools we have access shouldn’t the PR industry be the leaders in trying to change this double standard and stereotyping towards women. Catherine also mentioned that not only do we need to protect the use of language that is directed towards women, but also towards all PR professionals in general. Such names as “spin doctors” or “from the dark side” do not make us look very good to the public. It is all about the use of language. So what can we do to better this industry and its reputation?