In Kristen E. Sukalac’s post, “I Haven’t Got Time” or How to Doom a PR Career, posted in the PR Conversations blog, she discusses ways that a PR professional sets themselves up for failure. She says that while many PR professionals say that they joined the field because of networking opportunities, career development and following best practice, the majority do not attend events or take advantage of online resources because they claim they just do not have the time.
She points out that even though there are obviously a limited number of hours in a day, the leading professionals in our field somehow find the time to do it all. Being an engaged and involved member in our field, rather than an add-on can actually be a time saving advantage because it improves your career prospects and makes you better at your job. Both of these things are motivators that will help you find the time you need to get the most done and in turn, make you successful in your position.
She also provides a few interesting examples of how devoting more time to the different aspects related to our field, you will ensure personal success in your career.